Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. Additionally, you can pay to have your website ranked above organic results in search result pages. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. Another factor is the ever-increasing quantity of content that goes online every day.

Submit your site to authority sites in your category

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. That's potentially twice a day! Making provisions for SEO from the very beginning pays dividends in the long term, as less rework will be required to achieve specific SEO goals. The composite of attractiveness, similarity, likeability, trustworthiness, and expertise creates credibility, which in turn affects the receiver's acceptance of the spokesperson and message.

When auditing your site, take time to think about page rank

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. A search engine is a powerful piece of software that utilizes algorithms. Stick to original content, found on only one page on your site, for best results - especially if you have a new/young site and are building it page by page over time... and you'll get better rankings and more traffic to your site (affiliates too!).

Things your competitors know about analytics

So when you hear the term "link building," forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. According to SEO Consultant, Gaz Hall: "The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches?"

Don't forget backlinks

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that's why they are called backlinks! Depending on the freshness and size of your website's content, these visits can be seldom or very frequent. Now we've established what SEO is, as well as what and not what to do - it's time to build a cohesive SEO strategy. Markets can also be identified using psychographic, generational, and geographic delineations.