Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy.

Why your digital marketing strategy should centre around keywords

Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king.

Design + analytics = Greatness

Does the homepage feel trustworthy? Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data.

To get fast rankings, you need page rank

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target; According to SEO Consultant, Gaz Hall: "If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit."

Disambiguation, and diversity are important when it comes to SERPs

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Every site has a sphere of relevance. Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very own site. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so.