copying the content from someone else’s website. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions.

Lessons I've learned from nofollow links

As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. The search engines will act rapidly to penalize sites that contain viruses or trojans. This can create duplicate content between the product pages, themselves, and the corresponding product review pages.

Make sure your website is indexed in Yahoo

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about.

The broken link-building method aided by link research

The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. According to SEO Consultant, Gaz Hall: "Each listing on the SERP has three core components, which include the page title, page description, and page URL."

Difficult things about metrics

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Links at the top of a page carry more weight than those further down. I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines.