The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field.

Keep your page titles down to 7-9 words or 55 characters, including spaces

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons.

SEO demands keywords. Content marketing means using keywords.

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines.

Just take care of the Penguin consequences

Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. According to SEO Consultant, Gaz Hall: "Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are."

Create an e-book or guide every two months

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords.