If you're anything like me, then you're looking to understand why certain things work the way they do. Google needs to know what your content is about in order to place it in the right SERPs for the right search terms. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself!

Closing the Loop

Firstly it is important that you learn how to correctly value a keyword. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects are indirect: Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent.

Never underestimate the influence of link exchanges

Sitting at your computer without a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part of SEO’s budget. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. There’s so many good ideas to try out that it’s often hard to define the experiment.

Types of site changes brought on by link exchanges

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most."

Create a search marketing strategy based on web crawlers

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship.