Even Google has remarked on the value of alt text in images. Alt text provides Google with useful information about the subject matter of the image. Plus, keyword rankings can only tell you so much-what's really important is your inbound traffic. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won't be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Typically, they are framed in explanatory text; for example, a link could be introduced in a forum comment with a quick explanation for why it's being posted, or the link could be housed in the body of a high quality guest blog.

How to deal with non reciprocal links

So instead of posting superficial contents in the hope of better website SEO, concentrate on meaningful content through videos. That's an SEM (Search Engine Marketing) strategy where your posts will come up as "ads". Google is getting better all the time and figuring this out. Videos don't work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates.

Focusing on low hanging fruit instead of keyword analysis

Perform an in depth content audit. Don't spam message boards, article sites or blog comments with crappy content. Yes, it is as easy as that. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website.

Base your marketing decisions first and foremost on what's best for the visitors of your site, not just reporting

Beyond that, you also want to pay attention to daily traffic trends. Some lasts a year or two. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's experience. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The obvious next step is correcting the issue."

Competitive analysis to best understand content niches this review cycle

You wouldn't build a house without foundations, and that is exactly what Technical SEO is to your website. Each algorithm change brings the search engine closer to its intended purpose. It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO. Search engines largely ignore duplicated content, so ask yourself what's left on a given page if all the content that is a repetition of somewhere else is excluded. If you are only working on 1 site (or in house), I suggest a tool like Trello, Basecamp or Asana.