But as more people caught on to this simple ranking technique, they started stuffing the tag with keywords that weren't relevant to the content, just to try to widen the reach of their pages. Accordingly, the more sales or conversions you will likely get. We?ll be following up with thoughts and recommendations from around the community as we all learn to adjust to this latest change.Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the panel. This helps you prioritize opportunities for certain keywords you want to gain ground on.

Understanding stickiness

Do you really know how black hat SEO affects your website? Today, Google's search algorithm is much more sophisticated, and stuffing your titles with keywords is a surefire way to get a penalty. Websites have had browser sniffing and redirecting capabilities for the better part of a decade. This is especially useful if your company offers a niche product line-here, you'll be able to tell which keywords have risen and fallen in popularity, along with other related keywords which may have defied the norm.

Can I use dynamic pages to help rank my site?

Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources. As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Moz's Link Explorer is a good tool to start with, but any tool that lets you check your current profile of backlinks will do. Today, if you're caught using duplicate content, your domain authority could suffer and your keyword rankings could drop.

How to survive your first encounter with domain authority

For example, pay-per-click advertisements can perform well, if you know what you're doing, but this requires a bit of money. You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. If you've spent any significant time in the SEO community, these are probably ranking signals you know about. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Even if you know this outside agent has your best interests in mind, it can be intimidating and nerve-wracking to think about."

Combine responsive design and landing pages for Supercharged SEO

While this may be true for Google, it is not in the case of other search engines like Yahoo, Bing, etc. Along the way, I've also discussed how things were in the past. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different.