You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index. Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links.

How to survive your first encounter with canonical URLs

Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. The advent of Global economy nearly makes every business have an online presence. Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages).

Include keywords to help searchers identify with your site

Agency SEOs have an edge because they have access to independent sets of data that span across different industries. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too).

Design + bread crumbs = Greatness

The difference between the two types of methods is deception. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don’t. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. "

Combine responsive design and duplication for Supercharged SEO

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. From a marketing standpoint, you can refine a website to target a niche audience. There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right.