I'm not talking about keyword stuffing the anchor text, but using a relevant anchor repeatedly and adding internal links from relevant pages in batches (dozens at the same time) to a specific page. Do they go back to Google and try another website? Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The more professional your website looks, the better your individual pages look, the easier it will be to build links, with both friends and strangers.

Focus on performance, user experience, and citations

Prospects love to see examples, case studies, and the like. So testing for speed is something that should be done on a continuous basis to ensure your site is always available and always responding. There is evidence that meta descriptions that have been well-written and properly optimized are directly responsible for increased website curb appeal?. These are important to use in your SEO keyword strategy as they will help you bring more specific traffic and qualified leads to your website.

The latest trends in Google algorithms

But there's an obvious problem: it's a gamble. No matter how much thought you put into it, it still might fail. In fact, after years of consulting for large companies, I 've proven in some instances that it's possible to achieve positive results without actually applying on-page optimization if using off-page techniques properly. Building an XML sitemap is a must if you want crawlers to read your site in full. Your title should grab people's attention but your meta description should help convince them to click.

Is the use of temporary organic links judged to be good practice?

The "scheme" part of it comes into play when two sites agree to reciprocally link to each other to boost both parties' search rankings. Well-known authoritative sites, like major publishers and sources of information, are also great sources for high quality links. Could making your content timeless and relevant improve your website's conversion rates? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we'll talk about later in this guide)."

Clarification about link bait

Site speed is especially important for mobile users, as most mobile devices offer slower loading times than comparable desktop connections. Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. On the other end of the spectrum, certain websites may receive a ranking boost based on their ownership or brand. The better the SEO, the higher the rank will be, and the higher the traffic will be to the site.