Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress.

Find Sites Linking To More Than One Competitor

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Producing content for search engines is also content marketing, list building, and relationship marketing. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

Remove unnecessary outbound links

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read.

Get People Talking About Your Brand

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. Adjusting your keyword distribution gives you power to change your campaign over time. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. Gaz Hall, a Freelance SEO Consultant, commented: "If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword."

Build a dashboard in Google Analytics

Know where and how to use keywords in your content for maximum searchability. If you create high-quality pieces of informative content on your website page-to-page, you will rank. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on.