If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you.

Contribute to the conversation

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement.

Not enough data to tell

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised.

Make sure that your website is listed in all relevant local directories

Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. According to Gaz Hall, a UK SEO Consultant : "The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site."

Big Brands Burst to the Top

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Links are still a critical element to Google’s algorithm and their value needs to be protected. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link.