Upload & Verify new https XML sitemap within Search Console. Ensure you don't have any sneaky redirects set up, and if you do, remove them. Semantic search is evolving in some astounding ways, and the sooner you start adapting to them, the better. This isn't a strict necessity, but you should consider it as a general rule.

Your marketing strategy could use a facelift - consider including web portals to adhere to best practise SEO principles

De-indexed websites can obliterate years of hard work in a millisecond. To save costs, marketers can automate tweets so that posts are generated on a regular basis; however, followers soon discover that the company does not answer their responses. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Thin content, however, will do the exact opposite and should be avoided at all costs.

Make Use Of Bullets & Numbers While Writing

It might cost some money up front, but if you create a visual piece that's highly shareable, you'll attract hundreds or even thousands of potential linkers. Optimizing your content is truly what most of these other tips have been preparing you for. That way, you can make sure you?re getting the most you can out of this, and you can learn the ropes before taking on more. The consistency of your efforts tend to degrade over time, and the environment is always evolving with new technologies and new audience demands, so it's worth auditing your content strategy at regular intervals even if you're seeing decent results.

Why your digital marketing strategy should centre around web crawlers

The first step to any link quality audit is to find any questionable links pointing to your domain. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). If you don't follow the search rankings of your website and don't know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description."

Audit your profile, looking for issues with regards to inbound links

Image file names alert Google and other search engine crawlers as to the subject matter of the image. Google has the power to take a manual action against a site that shows signs of violating Google's terms of service. The best sites to use, in general, are ones directly connected to your line of work. An effective IMC program incorporates these new elements into the advertising and promotions plan.