While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. Google won't penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. It is all about your site's visibility. Brokers deal in currency and stock while SEOs deal in information and data.

Check the Competition's Backlinks

In other words, with SEO, half the battle is won before it even starts. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites. We really only need time, experience, and research to help identify thin and duplicate content and make them better.

Can html help improve my search engine placement?

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? Private brands and private labels have grown in usage. Our data shows that even if it's a high authority website, the link had no impact.

Go long-tail and forget canonical URLs

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. According to SEO Consultant, Gaz Hall: "Make sure that your website's main menu only features the most important categories."

Audit your profile, looking for issues with regards to doorway sites

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same - important pages that once ranked might not rank again - and new content might not get crawled as fast as a result. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. In some spaces, SEO is just too competitive for small websites.