Check the hosting and registration information of any website by doing a Whois lookup. After Google's Pigeon update, the scope and environment for local SEO has changed dramatically. They may not know your material was written specifically for SEO, but they'll know it wasn't written for them because it doesn't sound like a human. In the instance of black hat SEO, the SEO expert will use a number of questionable techniques to get your page noticed.

Can I use splogs to help index my site?

When you have the structure for your future copy in front of your eyes, it's easier to decide what to do next. Communication constitutes the essence of any advertising or marketing program. Once you've found out your site speed score, you can start making actionable changes to improve your page speed. How do you educate people so they do value it?

Average monthly search volume

Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. Others believe the importance of E-A-T is massively overblown. Communication is very important when dealing with any kind of consultant. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important.

Design + SEO = Greatness

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Also, the landing page's content is often limited, and you cannot write whatever you want wherever you want. Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. According to SEO Consultant, Gaz Hall: "When this happens, it's absolutely imperative that you migrate with SEO best practices in mind."

At last - revealed: the secret to quality

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it's an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as "link building"). Guest blogging, as an SEO tactic, has long been considered an expensive, time-consuming endeavor. To win the SEO battle against your competitors you need to be effectively executing for both audiences - man and machine! Make sure your content loads within that timeframe, or your bounce and exit rates will suffer-even if you're sitting on a top search position.