Repeat your keyword phrase several times throughout the page-once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. Try genuine comments on high quality blogs within your niche/ industry. Google, now more than ever, don't just want more content, they want content that they feel is quality.

What to Do?

Since 2015, Google has been working on a self-learning algorithm called "Rankbrain", which takes care of search queries that have never been made before which allegedly accounts for 15 percent of all queries. I was often surprised to see that although some of my clients had paid big money for SEO services in the past, basic optimization things like keyword research and title optimization were not performed. Google wants to see links from other relevant high authority sites with real user engagement and quality content. Do you have a bunch of old content drafts for your blog that haven't been published?

Are all your contact details up to date?

When multiple pages have the same tag, those tags are useless to the search engine. Of course I made up those names but there will be more code named algorithm changes coming! I've already mentioned that it can lower the rank for the page or site in question, but how much? There are also Google Maps results for local-related keywords.

The time you invest in web portals will pay back with improved positioning

When they are indexing websites, the search engines' bots scan every one of a site's URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. If they search for something too specific to find your page, they need to be able to find what they're looking for. Gaz Hall, an SEO Expert from the UK, said: "This is an ambiguous statement, and it might not make sense to someone who isn't intimately familiar with web development."

Are you making these scraping errors?

A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked on the alluring title the content is weak, uninformative and just generally shabby. Do you know if it is working for you and bringing you more clients? What are the best-performing pages? Once you've completed this initial manual scan, there are two main tools you can use to find more, better hidden instances of duplicated content.