The reality is, some sites go down in ranking and some go up as they're rewarded for partaking in higher quality strategies and offers. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. 300 is the bare minimum and if your keyword is particularly competitive, you'll need to lengthen your acceptable word count accordingly: 1 keyword per 100 words. Have An Effective, Personalize Outreach Template

What's the story about metrics

Google may, or may not decide to use your description and may even alter it. Online marketers also commonly use the homepage's descriptive content in directory submissions and other business listings on external websites. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. I recommend going back at least 1 year and gathering data for how your content performed the year before.

How can I optimise breadcrumbs across a Website?

When you're starting out, target keywords whose search engine results page (SERP) has websites with some domain authorities in the teens. Make sure that the length is no longer than 55 - 65 characters. Make those headlines scream thoughts, and the words shout to support those screams. The first and perhaps most important role of rich snippets is to provide valuable information to searchers.

Can page rank make a huge difference to search engine optimisation?

The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. Each page deeper you get into the site, the more specific you can and should be. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website."

Appear in the first line of the results by paying attention to meta refresh tags

Deepen coverage at each level before moving up. After the penalty is issued, some or all of your web pages will either suffer a massive ranking penalty or be omitted from search results entirely, depending on a number of factors (including the type and severity of the offense). In return, search engines reward helpful websites with better search rankings. If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any seasoned SEO wouldn't disregard the importance of them.