Again, write daily to work out the writing muscles, followed by some relaxing. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Write all headlines first (remember to use target keywords in them), and fill in each portion. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords.

Unconventional knowledge about ROI that you won't find in books

Social media was new and trying to establish itself. When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine's ranking position. It's a clear sign to Google that when people are looking for a certain product, they want to see yours. This simple method usually gets my list down to about thirty keywords or so.

Analyse your existing LSI

'Content is the King', it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. There are two ways to appear in Google search results: organic and sponsored. For modern digital marketing, that doesn't just mean knowing what they want, but understanding how their search habits work as well. Following influencer accounts and industry firms should already be a part of your strategy.

The worst advice I've heard about link exchanges

Keyword uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. If a search engine makes a page request that isn't served within the bot's time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Gaz Hall, an SEO Expert from the UK, said: "Paying attention to alt tags is also beneficial to the overall on-page SEO strategy."

Adopt a monetisation first approach before putting efforts into gateway sites

This was followed by another adjustment of this update ("Top Heavy 2") in October 2012. In milliseconds, search engines assess a number of elements - images, keywords, content, metadata, links, etc. - before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google's search results? It's because they were deemed the best resources for your search query - using an unimaginably complex version of the system described above. I'm not going to lie to you, SEO is hard - and no bullshit, it's getting harder. You may even get some surprises in terms of which pages are getting hits.