Google makes it really hard. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The biggest difference between the two approaches is the level of formality and experimentation. Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible.

Tell me more about link exchanges

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they're satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business' content marketing strategy. There are a few basic things to keep in mind when formatting your website for top Google placement.

The best advice I've listened to about inbound links

The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. URL parameters are special codes added to a site's address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer.

The secret to finding world class tools for link building

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The tendency of consumers to ignore traditional advertising and digital advertising has led several companies to turn to content marketing and native advertising."

A do-it-yourself guide to inbound links

Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. Using media effectively requires you to do something intelligent with that media.